This past May 12th, APCM hosted over 250 people for the Journée + Relève Gala, which took place within the Entrepôts Dominion. Partnered with Cossette, APCM brought together numerous students, professionals in communication and marketing, as well as employers, all within the same place, encouraging trade and share. Once again, we were present as coffee sponsors for the event, to the delight of the guests.
A booth full of flavours:
The irresistible odour of espresso was able to attract numerous guests after the meal. In front of the wide variety of coffee offered, many participants had the good idea to come back numerous times, in order to be able to taste our varieties! We were happy to be able to spoil, but mostly meet the people in which inspire the industry.
Photo credit : APCM
A quality program:
During this event, great importance was attached to the availability of the professionals for the students. There was therefore an exhibition area where the guests could approach employers such as Dentsu Aegis Network or even MXO Agence Totale. For those seeking a job, there was also the opportunity to consult La Tête Chercheuse, Infopresse Jobs or Trixangle Solutions. The APCM was reunited around a “mentor bar” where the important players in various fields took place, such as Valérie Sapin, marketing and innovation director at Gaz Métro and president of the board of directors of the APCM network or even Florence Girod, vice-president, strategic planner for Cossette. Finally, numerous speakers discussed the major preoccupations for young professionals, such as the practical application of knowledge versus the theory, the profiles sought by business leaders, online presence, etc. Stéphane Bérubé, chief marketing officer at L’Oréal Canada gave great advice to the students and young professionals present during the event.
Photo credit : APCM
An event filled with energy:
During the announcement of the results from the four contests offered by Cossette, the various University students demonstrated their excitement. Without a doubt thanks to the coffees offered during the day! The warehouse was packed and the applauses shook the walls.
To conclude, we recently learned that we would be participating in the next edition of the Classique Estivale where we will once again be the coffee sponsors of the event, this upcoming June 8th, at the Boucherville Island gold club.