Enfin! Le premier Neoshop implanté en Amérique du Nord a vu le jour hier lors de l’inauguration officielle qui a fait le bonheur de nombreuses jeunes entreprises du Québec. C’était aussi l’occasion idéale pour Damien Silès (directeur général) et son équipe de lancer leur nouvelle plateforme numérique!
Un concept lavallois… En France !
Le concept des boutiques Neoshop ne vient pas d'ici, mais d'une petite ville de l'Ouest de la France, Laval. Le premier Neoshop a ouvert ses portes en 2013 grâce à une initiative de l'organisme de développement économique Laval Mayenne Technopole (LMT). Comme l'indiquent le site de LMT ainsi que le Journal de Montréal , Neoshop « est une rampe de lancement pour accompagner les jeunes entreprises dans la phase de commercialisation de leurs produits ». Après avoir installé une boutique éphémère à Paris l'an dernier, l'organisme souhaitait exporter son modèle partout, et voilà qu'il rencontre Montréal.
Développer le marché des startups québécoises
Exploitée par nos partenaires du Quartier de l'innovation , la boutique de Montréal a pour objectif de soutenir les start-ups du Québec en leur permettant de tester rapidement leur produit auprès des consommateurs. Ainsi, Café Liégeois proposera dès février prochain dans cette boutique tous ses derniers produits, comme nos capsules bio-compostables. Toutes les entreprises présentes pourront profiter de cette boutique, leur permettant d'améliorer leurs produits (marketing, packaging, design, etc.). Tous les produits seront également disponibles en ligne sur la nouvelle plateforme numérique du QI.
Il convient toutefois de noter que Neoshop devrait déménager dans l'ancien Planétarium Dow, en cours de rénovation.
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